It’s the moment you’ve been waiting for…
The behind the scenes… peeling back the curtain of my business in 2020.
If 2020 taught us anything, it’s that EVERYTHING can change…and change it did.
There are few businesses that didn’t have curveballs thrown their way last year. From those that have been utterly devastated like restaurants, gyms, the tourism industry, and so many more.
And even those whose demand skyrocketed - like hand sanitizer and plexiglass - no doubt had their own challenges too.
On the whole, I’ll start by saying I’m grateful to still be here one year later - while some of it I may be able to take personal credit for persevering and some pivots, I also want to acknowledge the many businesses who have had a VERY challenging year and may not still be here - and NOT because of anything they did - or didn’t - do.
If that’s you, your business, your industry, your revenue streams - were destroyed or severely impacted, I want to honour you and let you know I see you.
In this episode, I’m going to talk about what things looked like in my business, and I 100% acknowledge it’s a privilege to still be here and get to record this.
2020 was the year entire revenue streams dried up in my business, with no notice. It was the year we lost our childcare…AGAIN and AGAIN…and struggled to find the balance as working entrepreneurial parents.
If you want to hear more of the personal stuff, go listen to episode 43 for all my personal ups and downs. You’ll hear about us losing half a million dollars, me getting voted off my strata council, and how I can still smile and be ok with ALL those failures in between.
Like you, 2020 held a lot of hard stuff…and also a lot of good.
In this episode, you’re going to hear the good and the bad in my business.
Listen in and you’ll hear:
What I did when an entire revenue stream in my business dried up - it might inspire you and prove you can make it work, even when THE worst case scenario happens
Why I considered quitting…pretty much everything at one point or another…and HOW I came to the decision to keep going - and what I decided to keep.
You’ll remember we ALL have those moments
I’m also sharing the things I did to help me make 2020 the best year in my business, including outsourcing, growing my membership, and launching a new product
You’ll hear the mistakes I made - that I hope I can help you avoid to make… and the things I’m still navigating and figuring out - because I do NOT have it allllll figured out.
This is a great episode to grab your notebook, a cup of tea or glass of champs - and hopefully we can laugh, cry, reminisce together from a year that is TRULY unforgettable.
And promise to not make the same mistakes, ok? As my 3-year-old daughter Sonoma says: let’s pinky swear.
Alright, Goalden Girl, let’s chat.
Here are the juicy bits you can look forward to:
Listener shoutout (4:40)
Things that didn’t work well in my business in 2020:
Growing my speaking business (6:15)
Scaling too fast without help (9:25)
Trying to do too much without childcare (11:20)
The early 2020 “Double Launch” (14:30)
The sideways real estate deal (17:20)
Things that worked well in 2020:
Hiring a VA and getting processes nailed down (18:20)
Getting podcast support (20:20)
Getting on top of bookkeeping (22:20)
Setting 100-day goals and getting my 100-Day Planner out to the world (23:10)
Raising my prices (27:35)
The revival of my Mastermind (29:55)
The live workshop we did on a whim (31:00)
NOT killing the Goalden Girls Community (31:30)
What Troy and I did well in our real estate business (34:15)
One of the biggest things that changed for me in 2020 (37:05)
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Goalden Girls Podcast Episode #43 - What went well and what didn’t go well for me personally in 2020: the failures, lessons and success from the hardest year of my life: https://www.lisamichaud.com/podcast/43
Goalden Girls Podcast Episode #46 - Memberships, Money & Making an Impact with Stu McLaren: https://www.lisamichaud.com/podcast/46
The Bird’s Papaya: https://thebirdspapaya.com
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Quotes to Share:
Download and share the quotes you loved on your social and inspire those around you:
“I looked at the lessons, allowed myself to feel the tough times, and intentionally made changes.” - Lisa Michaud
“I’m really onto something with this 100-day goal thing, and if you haven’t tried it yet this is your chance.” - Lisa Michaud
“Big things really do take time - there is no such thing as an overnight success.” - Lisa Michaud
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Thank you so much for listening.
xo,
Lisa
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