The social media landscape has changed dramatically over the last few years.
I mean , do you all remember when Instagram was a photo app? I still remember the days of stock photography being enough to grow huge followings.
This was before all the filters, reels, changing algorithms, IGTV, and drama, and before we knew what Clubhouse and TikTok were.
As much as I yearn for those days in some ways, and as much as I’ve been in denial the truth is change is here, and it’s time for us even me to adapt :)
This is me coming to the realization that REELS are here to stay — and I’m ready to jump in!
Today we're talking about how to use Instagram reels in your business, to launch your next online product or service.
If you're feeling overwhelmed by the ever-changing landscape of Reels, or if you're intimidated by the need to dance, sing, or seemingly light things on fire, to go viral, you're not alone.
So many people and businesses are struggling with reels:
Reels keep changing. How you do it, features, exposure/reach - unpredictable - and this is frustrating and annoying as business owners.
Reels feel time-consuming to create, especially compared to a simple picture + caption
There’s also a lot of pressure to do reels - and while IG recently announced they’re going back to more pictures, the truth is the platform itself has been prioritizing video. And no one knows what the future looks like.
Reels are time sensitive - if you miss a trend, you miss out on the fly. So much for batching content and scheduling months or even weeks in advance!!!
There’s also the reality that success with reels takes time. It takes time to get results hence people don't learn it
And seriously the performance aspect to make it bigger, better, and do wild things – it’s REALLY there. That pressure – I FEEL it!!
On top of that, we have our own limits: Fear of visibility, Perfectionism
The fear, will it be worth it? The time, energy, putting myself out there
With all that said, it’s clear - so many of us entrepreneurs need help, and
In this episode, we're brought: the expert, Laura Bitoiu, a social media strategist with 8 years of experience and a reach of over 1 million people organically each month on Instagram.
Laura is going to share with us her accidental journey into becoming a Reels Expert, and how her life changed after discovering the power of Reels.
You are going to learn a lot of great tips and strategies for making reels that will allow you to get in front of your target audience, grow your followers organically and grow your business.
In this episode you’ll learn:
What a "Reels Recipe" is, and how you can use this formula to create more content in less time
The key ingredients to include in a reel to help them get results for you and your business
What B-Roll is, how to shoot it and use it in your reels to make content creation easier!!
But it's not all work and no play.
Laura is going to teach us how to have more fun with Reels, to drop the perfectionism, how to handle online social media trolls, and how to take the pressure off and make Reels more approachable and less overwhelming.
By the end of the episode, our promise to you is that you'll spend less time creating more reels, stop taking Reels so seriously, and have fun with it.
**WE also have a special invitation and FREE challenge for you with an exciting giveaway - that we’re sharing at the end, so be sure to listen until the end to hear it and join in.
So, are you ready to join the Reels revolution?
This is going to be an episode you don't want to miss. Grab a notebook and pen, and get ready to take some notes, because Laura is about to empower you to take your social media and business to the next level.
Here are the juicy bits you can look forward to:
What a "Reels Recipe" is (11:23)
The key ingredients to include in a reel ( 12: 56)
How to you balance being productive on social media and using it as a tool without it using you (47:20)
Rapid Fire Question (59:37)
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Resources:
Bio
Laura Bitoiu is a social media expert who teaches entrepreneurs how to use Instagram Reels to grow their business. Since launching her company B Squared Social in 2018, she’s helped thousands of people—from artists and photographers to CEOs and surgeons—connect with their ideal audience via Reels and convert them into lifelong customers.
In 2020, Laura launched the first-ever Instagram Reels course online; to date, more than 2,000 people have completed the program. Laura brings to her clients nearly 8 years of experience in social media marketing, and her business reaches more than 1 million people each month on Instagram
Laura has been featured on numerous podcasts including Girls Building Empires and Teach Me How to Adult and publications such as Authority magazine. She has taught live workshops on Instagram Reels to organizations such as Female Founders Collective, Your Social Team, and Boss Talks. She lives in Ottawa, Canada with her husband and their Italian Greyhound, Henry.
Guest Links
Laura’s B Squared Social: https://www.bsquared.social
Follow Laura on Instagram: http://www.instagram.com/bsquared.social
Free Lesson: How to Batch Your Reels - https://bsquaredsocial.mykajabi.com/a/2147518269/iLDZGF43
Additional Resource:
Free Lesson: How to Batch Your Reels: https://bsquaredsocial.mykajabi.com/a/2147518269/iLDZGF43
Reels Report Membership: https://bsquaredsocial.mykajabi.com/a/2147518531/iLDZGF43
Reel Talk Course: https://bsquaredsocial.mykajabi.com/a/41052/iLDZGF43
Free: Reel Roundup 2024: https://bsquaredsocial.mykajabi.com/a/2147776944/iLDZGF43
Free: B-Roll Library Guide: https://bsquaredsocial.mykajabi.com/a/2147724014/iLDZGF43
Free: Reels Quiz: https://bsquaredsocial.mykajabi.com/a/2147529692/iLDZGF43
Books:
You Are A Badass At Making Money by Jen Sincero - https://amzn.to/30WMPW9
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Thank you so much for listening.
xo,
Lisa
PS. Please note: some of the links shared may be affiliate links. This doesn't cost you anything: it simply means that Lisa Michaud might get an affiliate fee. Special care is always taken to make sure only the highest quality recommendations are shared: our highest value as a Community is YOU getting results in your life. We will always encourage you to show up with integrity and encourage you to create a business, income, and life you love - and make money doing it. We share this as an example of how we do this in our business by following these principles to serve you, and inspire you to do the same in your life.