If you have a business, you’ve probably heard you should use publicity, media and public relations to build brand awareness and grow your business.
Whether you’re a business owner or not, maybe you’ve always wondered how do talk shows, podcasts, and blogs pick who their guests are?
And perhaps there’s a piece of you that’s thought “maybe it could be me” and then instantly gotten imposter syndrome. Full disclosure: I know I definitely have.
Maybe your mentor has told you to become a “thought leader” to differentiate yourself but you’re not sure where to start, what you have to share, or how to do it.
Publicity, media and public relations can be a GAME CHANGER for your personal brand - whether you’re a professional or entrepreneur, for your business and your career…if you know how to get it and leverage it.
But SOO many people - women especially - get stuck.
They underestimate their credibility, and decide not to put themselves out there. Women tend to think of themselves as “nobodies” or look at where we WANT to be and determine where we are now isn’t good enough. So we wait.
I say women because I don’t think men struggle with this as much.
So many of the women I know, and work with - and heck, even myself – we tend to make ourselves small. We minimize our story, our experience and our expertise.
Women are taught to fit in, to not rock the boat or we will get judged. And as a result, we people please, and live in fear of standing out, afraid that people won’t like us. *Again, I’m guilty as charged here*.
The impact of this?
We already know women don’t apply for jobs and ask for promotions as much as men. They don’t raise capital as much as men do.
But in the PR world?
It’s also making a difference because women aren’t applying for awards, or to be experts. As a result? Their brands - both business and personal - aren’t getting the exposure, growth, and credibility they deserve.
When women don’t get the credit and publicity, they’re not visible and they miss out on opportunities. Their businesses and careers are limited, and this extends to their ability to create generational wealth too: something you know we’re passionate about here.
On a bigger scale, our world suffers because we don't get to see women as role models as much as we should, and we miss out on the inspiration and role models we deserve.
BUT it’s not all hopeless. In fact, there’s never been a better time to get visible and step into the spotlight.
Today, I’m joined by Almira Bardai, one of North America’s leading experts in brand building and communications.
Almira is a fierce, powerful, BRILLIANT woman, and she’s here to help women see themselves as worthy, get more visible, and get the publicity they deserve. Also, be aware there is some swearing in the episode so if you’ve got little ears around, put some headphones on or listen to this episode later.
In this episode, we get tactical and spiritual.
You’ll learn:
What publicity and PR is – including some ideas and opportunities you may not have thought of and are evolving in our constantly changing world
Why it’s so necessary to be visible and what the benefits of PR are
Why it’s important to build your publicity, even if you’re in a corporate job or a professional
How to start to plant the seeds of PR now, not “someday”
Why “thought leadership” is important to establish and how to do it
When paid media is worth it and what to consider before paying for publicity
The difference between cold and warm pitches, and how much time to dedicate to PR
The importance of finding your unique angle and differentiating yourself from others: and believe me, if you’re here listening, you already ARE unique and different and your thoughts are worthy :)
Almira and I also talk spirituality, mindset and energy when it relates to PR including how manifestation and feminine energy plays into publicity, The Great Awakening, and how you can integrate more feminine energy into your life.
By the end of this episode, you’ll be ready to put your hand up, step into the spotlight and remember that YOU and your story are worthy of being shared. You’ll be ready to speak, share your voice, build connections, send pitches, and have the media want YOU.
We hope you walk away feeling confident, important and powerful - all things you ALREADY are - and you’ll feel inspired to take your confidence and power and go take action on your PR journey.
Listen up to this episode about public relations, feminine visibility and thought leadership with Almira Bardai…and get ready to get visible!!
Here are the juicy bits you can look forward to:
What is PR and publicity? (7:40)
Why PR is important. (10:30)
Why it is particularly important for women to be heard in media. (13:20)
Why PR is important even in a corporate role. (29:45)
How to leverage speaking engagements as thought leadership. (41:40)
What “media is story” really means. (44:00)
Mantras and mindset to help with PR. (52:25)
Harnessing the feminine energy to make big change. (1:03:15)
What Almira is doing to cultivate more feminine energy in her life (1:09:35)
What the true ROI of PR is. (1:19:45)
When to consider paid media. (1:23:30)
How much time you should dedicate to PR. (1:30:20)
The biggest misconception people have about PR. (1:33:05)
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Resources:
Almira Bardai:
Website: www.almirabardai.com
Instagram: https://www.instagram.com/almirab/
Facebook: https://www.facebook.com/almira.bardai
LinkedIn: https://ca.linkedin.com/in/almirabardai
Facebook Group: https://www.facebook.com/groups/6figuremediaqueen
Coaching Program: https://almirabardai.com/6-figure-media-queen/
The 2nd cohort of Almira’s business & visibility growth coaching program, 6 Figure Media Queen, starts Sept 26th. All Goalden Girls Podcast listeners get pre-launch pricing at $1497 (regular price is $2,000). It's a 6-week, group coaching program focused on 10x your visibility, and scaling your business to 6-figures (and beyond!). To claim your exclusive Goalden Girls Podcast discount, simply send Almira a message and she will set you up with the over $500 savings.
Other resources mentioned:
The Big Leap by Gay Hendricks: https://amzn.to/2AWA5WD
The Dressmaker of Khair Khana by Gayle Tzemach Lemmon: https://amzn.to/3QvVveM
Quotes to Share:
Download and share the quotes you loved on your social and inspire those around you:
“I didn’t go into entrepreneurship because that’s what I thought about doing, I literally had no other choice.” - Almira Bardai
“Put your hand out there ladies, it’s time to be visible.” - Almira Bardai
“We’re all Googling anyway, so what are you putting out there?” - Almira Bardai
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Thank you so much for listening.
xo,
Lisa
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