21. What I wish I knew when I started my business 4 years ago (trust me, knowing these things will save you time, tears, and make you more money!)

Are you someone who hasn't started a business yet but you’ve always wanted to because you know it can help you create multiple income streams and financial freedom?

Or, are you someone who has a business and you’ve been forced to take it online because of COVID-19 and you’re looking to save time and money by learning from my experience?

If either of those sounds like you, this episode is for you.

When I started my business, I was nervous as heck. I had spent years telling myself I wasn't ready and waiting for the “right” time and idea.

At the same time, I was also excited and blissfully confident that people would love me automatically and I'd be a 7-figure business owner in no time.

Little did I know I was about to embark on one of the most challenging, life-altering, and incredible growth journeys of my LIFE.

4 years later, I now realize I had no idea what I was doing - and in some ways, I still don’t.

But holy crapppp have I ever learned a LOT.

Now, there are a LOT of ways to make money online. There are a million ways and strategies and experts to help you out.

I’m not the expert - and this episode is not all about strategy.

But I’ll tell you this - I am the expert in what’s worked for me and what hasn’t - and I know mindset and attitude have a HECK of a lot to do with my success.

I’ve definitely learned a thing or two in the last 4 years of growing a business, and I wanted to put together some of my best tips, mistakes, and advice to help you get started, get going, and scale-up. 

In this episode, I'll be sharing what's worked and what hasn't worked for me, what I wish I'd known, and what it takes to be successful. I want to empower you to save time, money, frustration, and tears so you can make more money and have more freedom in your life - whatever that means to you.

Goalden Girl, these are the things I wish I knew 4 years ago. I know you LOVE hearing about my mistakes so feel free to pour yourself a glass of wine, pop the popcorn and listen in. It’s a goodie.


Here are the juicy bits you can look forward to:

  • Listener shoutout 3:28

  • All about money 9:28

  • What I wish I’d understood the most: a solid foundation is everything 11:07

  • The difference between the basics of a business and scaling a business 11:17

    • The two things you absolutely need: your offer and your customer 12:21

  • Tools for your business

    • A way to receive payment, sign contracts, schedule appointments 13:05

    • Tips to receive payment and make your accounting easier 13:54

    • Schedulers 14:59

    • Website 15:25

  • How to go to where your customers are 15:46

  • Things I wish I had known 

    • Focusing on what actually makes money 18:07

    • The trap of building myself another job instead of a business 19:38

  • Scaling your business 22:39

    • Scaling with Marketing 23:04

    • Scaling by serving your customers 28:48

  • Mistakes I’ve made

    • Not keeping track of money 32:31

    • Thinking I could achieve is overnight success 33:41

    • Trying to do too many things 36:03

    • Getting overwhelmed with technology 37:50

    • Not outsourcing fast enough 38:29

    • Getting in my own way 43:34

  • The best things I did

    • Continuing to invest in coaching 44:36

    • Investing in continuous learning 45:42

    • Creating something scalable 49:41

  • More things I wish I’d known

    • Not being afraid to pivot 53:20

    • Going back to basics 55:13

    • Using my business as a catalyst for growth 56:44

  • How I make money 59:36

  • What REALLY matters 63:16

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Resources: 

Outsourcing:

Tools:

Leading a team virtually:

  • Password protection:

    • Everyone suggested to use Lastpass but I had THE worst experience 

    • I now use Bitwarden - NO issues: http://bitwarden.com 

Quotes to Share:

Download and share the quotes you loved on your social and inspire those around you:

 
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“A business and/or a baby are the two best ways I know to personally grow." - Lisa Michaud

“You’re the driver. Enjoy the ride.” - Lisa Michaud

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Thank you so much for listening.

xo,

Lisa


PS.  Please note: some of the links shared may be affiliate links. This doesn't cost you anything: it simply means that Lisa Michaud might get an affiliate fee. Special care is always taken to make sure only the highest quality recommendations are shared: our highest value as a Community is YOU getting results in your life. We will always encourage you to show up with integrity and encourage you to create a business, income, and life you love - and make money doing it. We share this as an example of how we do this in our business by following these principles to serve you, and inspire you to do the same in your life.