Memberships: you probably have even more of them than you realize.
Netflix, Costco, Disney Plus, your gym. Maybe your meal delivery service, your socks, Amazon Prime, the $1 Shave Club. Heck, even your software is probably all a subscription: gone are the days of buying Microsoft Word once, all that has converted to a monthly fee.
As a consumer, you’re no stranger to memberships…and there’s a reason most financial “gurus” tell you to check your subscriptions first…because they’re STICKY! Once you’re in, if they’re working for you and making your life easier - whether it’s with free same-day shipping or “The Little Mermaid” on demand- you’re extremely likely to stay a member and continue paying.
Let’s think about this now for a minute - the OTHER way- how AWESOME would it be to have people paying YOU - customers coming back to you, month after month?
YUP - that’s the power of a membership that YOU own.
If you love the idea of less hustle, less of the launch/pause model…MORE impact and more stability in your business, you’re going to love this episode.
Today’s guest is Stu McLaren. Stu McLaren coaches and consults New York Times best-selling authors, top rated speakers, experts, and niche celebrities on how to launch, grow, and scale high profit recurring revenue streams.
As the former founder of the world's #1 membership platform for WordPress, WishList Member, he had the chance to serve and support over 60,000+ online communities and membership sites. Through that experience, he gained a unique insight into the subtle membership nuances that produce massive results.
Today he uses that knowledge to help his clients to launch and grow multiple high 6- and 7-figure membership sites and shares the same blueprints through his course, TRIBE.
He is an absolute genius when it comes to marketing and specifically, helping business owners create recurring revenue in their businesses.
I mean…he’s helped everyone from NYT best-selling author Michael Hyatt create a successful membership…all the way to Yours Truly: YUPPPP - the whole idea and concept - and creation of the Goalden Girls Community came from what I learned from Stu.
In full transparency, I am a proud partner and affiliate for Stu’s course called The Membership Experience (formerly TRIBE), which we’ll touch on in this episode.
But whether you join The Membership Experience or not, I know you’re going to take a lot from this episode - and Stu’s free upcoming workshop.
You might be listening thinking:
Yeah but I have no idea how to start a membership.
I don’t have a very big “list” or “following.”
What if NOOONE joins?!
Or maybe you’re worried about being on a constant content hampster wheel… wondering: but what do I deliver month after month?
Don’t worry, we’ve got you covered in this episode.
Chances are, you WANT to create more income. You don’t always have to be chasing the next contract, or client. You want more freedom and ease in your life - and business.
I can tell you personally that adding a membership to my business was one of the best things I ever did. And at the end of this episode, I’m sharing some of my personal lessons and tips for growing a membership site.
But don’t just hear it from me. Today I’m talking to Stu - and trust him - he’s helped THOUSANDS of membership site owners.
So, if you like the sound of recurring revenue - if you like the sound of creating stability, more impact, and more wealth in your life and business, listen up.
By the end of this episode, you’ll hear how and why memberships are taking the business world by storm - and most of all WHY you should pay attention.
Even if you don’t have a big list, you’ll hear that it’s possible for you TOO to have a thriving membership and subscription business.
And you’ll feel inspired knowing that the more money you make, the bigger impact you can have: in your life, the life of your clients, your family - and beyond.
Listen in - this episode is a treat. I hope you enjoy!
Here are the juicy bits you can look forward to:
Who is Stu and what drives him? (5:30)
How to overcome the shame around having, and wanting, money. (9:00)
How Stu defines success. (14:35)
Why Stu is so passionate about membership sites. (18:20)
Where to start with a membership. (23:40)
What to do if nobody shows up for your launch. (27:30)
All about Stu’s free upcoming workshop. (35:00)
Stu’s current big goal. (39:45)
The biggest thing Stu learned from the past year. (41:25)
Cheese curds or shredded cheese on your poutine? (45:10)
The first thing Stu would do if he had a magic wand. (45:45)
Two funny stories about kids. (50:50)
A recap of Stu’s interview. (53:15)
The things I have personally learned from being part of TRIBE. (56:45)
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Resources:
Want to Turn What You Know, Love and Do Into A Successful Membership? Join The Membership Experience FREE Workshop Series here.
*Please note, this link will update after the workshop to more freebies and good stuff to help you get your membership rockin’ and rollin’.
Stu McLaren:
Bio: Stu McLaren coaches and consults New York Times best-selling authors, top rated speakers, experts and niche celebrities on how to launch, grow and scale high profit recurring revenue streams.
As the former founder of the world's #1 membership platform for WordPress, WishList Member, he had the chance to serve and support over 60,000+ online communities and membership sites. Through that experience, he gained a unique insight into the subtle membership nuances that produce massive results.
Today he uses that knowledge to help his clients to launch and grow multiple high 6 and 7-figure membership sites and shares the same blueprints with his course The Membership Experience.
Connect with Stu: https://stu.me/about-me
Quotes to Share:
Download and share the quotes you loved on your social and inspire those around you:
“Making money is amazing, because when you have it you can do so much with it.” - Stu McLaren
“We don’t just want to survive the storm, we want to thrive in the storm.” - Stu McLaren
“That’s a real passion of mine: to use business and make money for good.” - Stu McLaren
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Thank you so much for listening.
xo,
Lisa
PS. Please note: some of the links shared may be affiliate links. This doesn't cost you anything: it simply means that Lisa Michaud might get an affiliate fee. Special care is always taken to make sure only the highest quality recommendations are shared: our highest value as a Community is YOU getting results in your life. We will always encourage you to show up with integrity and encourage you to create a business, income, and life you love - and make money doing it. We share this as an example of how we do this in our business by following these principles to serve you, and inspire you to do the same in your life.